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Hardcover Social Media Marketing [German] Book
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ISBN: 3486591150

ISBN13: 9783486591156

Social Media Marketing [German]

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Das Buch greift Aspekte des Web 2.0 auf und beleuchtet diese speziell aus Marketingperspektive. Kennzeichen des Web 2.0 bzw. des "Mitmach-Webs" sind neue M glichkeiten der Teilnahme und des sozialen Austausches, die tradierte Rollenverst ndnisse einer Trennung zwischen Produzenten und Konsumenten aufweichen. So genannte "Prosumer" erbringen heute verschiedenartige Leistungen f r Unternehmen und nehmen zum Teil wichtige Rollen im Innovationsprozess...

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Format: Hardcover

Condition: New

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