Alter Ego Italy oxidation colors are formulated to modify natural and cosmetic hair colors. Next generation color pigments and special protecting ingredients are deposited within the hair structure to guarantee lasting brilliant and vibrant colors leaving hair healthy and glossy.Permanent cosmetic hair coloring cream Formulated with active principles of natural derivation the nourishing and hydrating properties in Shea Butter help maintain and preserve natural brilliance while Rosemary Sage Birch and Horsetail guarantee protection and aid color pigment penetration.

• - Brilliant colors and healthy glossy hair